Death of Bill Backer

September 9, 1926 - May 13, 2016
Warrenton, Virginia | Age 89

Former Coca-Cola ad exec "Taught the World To Sing"...
Bill Backer Obituary Photo

Tools to share this Obituary

Bill Backer, a former advertising executive who conceived of the groundbreaking 1971 Coca-Cola television commercial titled "Buy the World a Coke," died May 13 in Warrenton, Virginia. For full obituary and coverage by, click here.

Read Complete Obituary

Record an Audio Memory — Use Your Phone — Free

Track Celebrity Deaths

Receive email notification about people of national interest.