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Tributes Announces Obit Performance Measurement Reporting



Tributes.com® Announces Obit Performance Measurement Reporting


Obit Performance Metrics Illustrate the Power of the Tributes.com Obituary Platform and Distribution in Driving Traffic, Revenue and Leads



BOSTON, MA ­– April 08, 2013 – Tributes.com, the online source for local and national obituary news, announced today that it will be unveiling at the ICCFA Annual Convention&Exposition in Tampa, FL a new suite of obituary performance reports that will be distributed monthly to their Premier Funeral Home Partners.  The goal of the reports is to help funeral homes that leverage the Tributes.com platform and obituary distribution network to understand how the various elements of their obituary programs are performing across a wide range of different measures.  The monthly metrics reports will include a proprietary Obitformance Rating™ for each partner so that they can see how the performance of their obits are measuring up relative to other funeral homes within the Tributes Network along with intelligent tips for each individual measure identifying ways to improve.

As the industry innovator in multi-media online memorials and digital obituary distribution that is unencumbered by the limitations of print media, Tributes.com is continuing to lead the profession forward in harnessing the power of their online obituaries to increase customer satisfaction in the wake of increasing demand for enhanced digital products while simultaneously driving business growth.  The Tributes.com metric reports are designed to put more information and control into the hands of its customers that they can leverage to drive continuous improvement across the many facets of their obituary programs to ensure that they are extracting the maximum value both for their families and for their businesses.

"At Tributes we are continuing to deliver on our mission to provide comprehensive and cost effective obituary distribution through a single online consumer brand focused on making US obituary, service and funeral home information easy to find on the Internet for people across the country and around the world while delivering on the commitment we made over 5 years ago to build a unifying platform for the funeral profession that helps firms large and small leverage their online obituary programs in a myriad of ways that drive business success," said Elaine Haney, CEO and President of Tributes, Inc. 

To learn more about this exciting new feature of the Tributes.com Premier Funeral Home partner program visit:  http://www.tributes.com/pdf/metric_report_summary.pdf.  



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About Tributes.com®

 

 

Tributes.com is driven by the belief that Every Life has a Story which deserves to be told and preserved. 

 

Tributes.com is the online source for current local and national obituary news and a supportive community where friends and family can come together during times of loss and grieving to honor the memories of their loved ones with lasting personal tributes. Through one centralized national web destination, with 95 million and growing current and historical death records dating back to the 1930s, Tributes has made obituary and online memorial service information easily accessible. The site has experienced rapid growth since its launch in the fall of 2008, and is now relied on by thousands of funeral homes and close to 4M unique consumers each month to publish and locate obituary news.  For more information about Tributes.com, please visit our website at www.tributes.com or contact us at media@tributes.com.