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Tributes Executive Team


Elaine C. Haney

General Manager of the Tributes.com division of Legacy.com

An Internet veteran with a strong history of building world class brands in online directory and web 2.0 community, Haney brings more than 25 years of experience in operational leadership, marketing and product management to the Tributes business.

Haney came to Tributes from Eons.com where she held several senior executive positions through its initial stages of growth. Originally joining the Company as SVP of Product, she played a key leadership role in building out the Eons product, design and editorial teams and guiding the launch of the Eons website.  She then moved on to prototype a number of offline offerings for the Company including a membership program, a credit card and rewards program, and an Eons magazine and finally was responsible for Marketing and Sales Operations, driving the growth of Eons.com and the Eons brand before moving over to orchestrate the spin-off of Tributes.com.

Prior to Eons, Haney was a member of the Bluestreak executive team where she led product management, overseeing the Company's integrated marketing platform, and the marketing services organization, including the search engine marketing practice. Prior to Bluestreak, Haney was General Manager of Switchboard (an InfoSpace company), responsible for overseeing Switchboard's online directory platform, which powered the yellow and white pages of many major Internet destinations; their popular consumer destination Switchboard.com; the website's local search advertising products; and the company's extensive channel of advertising and platform partners. Haney was one of three original executives of the company, taking Switchboard from an Internet spin-off to a profitable, publicly-traded company and finally to a successfully acquired entity. Prior to her general manager role, Haney served as Vice President of Marketing and Operations, building the marketing organization from the ground up and handling comprehensive aspects of product management, product marketing and corporate marketing including TV, radio and Internet advertising,which were instrumental in building Switchboard into a major Internet brand. Haney's prior experience in enterprise software at Banyan Worldwide enabled her to gain program management, product management and product marketing skills.

Haney serves on the Boards of the Boston Club and the Boston Center for Adult Education.  She sits on the Institutional Advancement Committee (IAC) of the Crittenton Women's Union, and mentors students within the UMASS Mentors and Ventures Program (MVP) as well as the Babson College Women's Leadership Program. Haney attended Lesley University and the University of Massachusetts, Amherst and holds an advanced degree in management and a B.S. degree in computer science.

John M. Heald

Vice President, Funeral Home Business Development

John M. Heald is a fourth generation Funeral Director and has been licensed in the State of Massachusetts for ten years. Mr. Heald started his career as an Apprentice before becoming a Registered and Certified Funeral Director at the Eaton Funeral Home, one of the oldest independent funeral homes in the country. From there, he went on to work as a Sales Consultant for Batesville Casket for four years before venturing out to start his own third party pre-need Insurance Agency. Heald owned and operated this agency for the past four years and during that time was recognized multiple times as a top producer nationwide for the largest pre-need insurance company in the industry.

In his current position, Mr. Heald is the head of Sales and Business Development for Tributes.

Heald earned a B.S. in Business Administration from Bryant University and an Associates Degree in Funeral Service from Mount Ida College.

Helene Donohue

Chief Financial Officer, Legacy.com
Donahue oversees financial planning and reporting, accounting and human resources for Legacy.com, Inc.

Before joining the Company in October 2007, Donahue operated her own consulting company, Burling Consulting LLC.

She previously served as Vice President, Operations Quality, for GE Capital’s Retailer Financial Services Division, and as Director of Finance for American Express.

A native of New York, Donahue earned her Bachelor's degree from Georgetown University. She also holds an MBA from New York University’s Stern School of Business..