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Tributes Executive Team

Elaine C. Haney

CEO and President

An Internet veteran with a strong history of building world class brands in online directory and web 2.0 community, Haney brings more than 25 years of experience in operational leadership, marketing and product management to the Tributes business.

Haney came to Tributes from Eons.com where she held several senior executive positions through its initial stages of growth. Originally joining the Company as SVP of Product, she played a key leadership role in building out the Eons product, design and editorial teams and guiding the launch of the Eons website.  She then moved on to prototype a number of offline offerings for the Company including a membership program, a credit card and rewards program, and an Eons magazine and finally was responsible for Marketing and Sales Operations, driving the growth of Eons.com and the Eons brand before moving over to orchestrate the spin-off of Tributes.com.

Prior to Eons, Haney was a member of the Bluestreak executive team where she led product management, overseeing the Company's integrated marketing platform, and the marketing services organization, including the search engine marketing practice. Prior to Bluestreak, Haney was General Manager of Switchboard (an InfoSpace company), responsible for overseeing Switchboard's online directory platform, which powered the yellow and white pages of many major Internet destinations; their popular consumer destination Switchboard.com; the website's local search advertising products; and the company's extensive channel of advertising and platform partners. Haney was one of three original executives of the company, taking Switchboard from an Internet spin-off to a profitable, publicly-traded company and finally to a successfully acquired entity. Prior to her general manager role, Haney served as Vice President of Marketing and Operations, building the marketing organization from the ground up and handling comprehensive aspects of product management, product marketing and corporate marketing including TV, radio and Internet advertising,which were instrumental in building Switchboard into a major Internet brand. Haney's prior experience in enterprise software at Banyan Worldwide enabled her to gain program management, product management and product marketing skills.

Haney serves on the Boards of the Boston Club and the Boston Center for Adult Education.  She sits on the Institutional Advancement Committee (IAC) of the Crittenton Women's Union, and mentors students within the UMASS Mentors and Ventures Program (MVP) as well as the Babson College Women's Leadership Program. Haney attended Lesley University and the University of Massachusetts, Amherst and holds an advanced degree in management and a B.S. degree in computer science.

John M. Heald

Vice President, Sales and Business Development

John M. Heald is a fourth generation Funeral Director and has been licensed in the State of Massachusetts for ten years. Mr. Heald started his career as an Apprentice before becoming a Registered and Certified Funeral Director at the Eaton Funeral Home, one of the oldest independent funeral homes in the country. From there, he went on to work as a Sales Consultant for Batesville Casket for four years before venturing out to start his own third party pre-need Insurance Agency. Heald owned and operated this agency for the past four years and during that time was recognized multiple times as a top producer nationwide for the largest pre-need insurance company in the industry.

In his current position, Mr. Heald is the head of Sales and Business Development for Tributes.

Heald earned a B.S. in Business Administration from Bryant University and an Associates Degree in Funeral Service from Mount Ida College.

Matt Fuller

Vice President of Finance and Administration, Controller

Matt Fuller is responsible for managing the financial operations of Tributes including accounting, cash management, payroll, financial planning and budgeting. In addition, he is responsible for overseeing the HR, Facilities and Legal functions.

Prior to Tributes, Fuller held a similar role for several years as CFO of Eons, Inc., a strategic investor in Tributes, where in addition to his day-to-day management of the Financial and Administrative functions of the company, he was instrumental in securing financing and defining new business models. Prior to that Matt held the role of accounting manager for Praecis Pharmaceuticals, a public corporation, where he was involved in the general accounting and public filing processes, and a dual role as Controller and HR manager at Etnus (now Totalview Technologies). Matt was also an accounting supervisor at Lycos where he was a member of their Mergers and Acquisitions team which purchased and integrated several companies. In addition, he spent two years in the early part of his career working for Pricewaterhouse Coopers as an auditor in their Boston offices.

Fuller earned a BA in communications from the University of Massachusetts, Amherst, and a Masters in accountancy from Bentley University.